Example:
1 Tell your target audience you were in their current
position. Next, tell them how your product pulled you
out of that position. For example, you could say in your
ad copy, "Don't worry, I used to be just like you. I was
way over my head in debt. But I decided to create a
financial formula so no one else would ever go through
all the pain and humiliation of bankruptcy like I did."
2 Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn't solve
their problem, offer them a free product in return.
People love to gamble and most are greedy. You're
just using it to your advantage so you can sell them
your product or service. Some people like to gamble
just because it's fun.
3 Get your audience involved in your ad by asking
them questions. They'll automatically want to answer
the questions in their mind. For example, you could
say in your ad copy, "Where do you want to be
weight-wise in the next 5 months?" Another example,
"Do you want to weigh that much or more 2 years from
now?"
4 Introduce yourself in your ad copy. Haven't you
ever read ad copy and wondered who was selling
the product halfway through? It's a big turn-off. For
example, you could say, "Hello my name is (your
name and a little about yourself)." Another example,
"It's (your name) here, I'm going to tell you about..."
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